Digital Content

หน้าหลัก Digital Content
Digital Content

The Group provides digital content services in various forms through digital platforms of mobile phone service providers and digital platform service providers both domestically and internationally to meet the digital content viewing needs of mobile phone users covering all target groups. Digital content consists of various information, news, knowledge and entertainment, which generates income in the form of subscription fees, usage rights and advertising revenue sharing. In addition, the Group has expanded its services to provide rights to use music in creating content on social platforms to increase business opportunities and support consumer behavior in the digital age in all aspects.

The Group is a full-service digital content provider with the following service processes:

Digital Content Sourcing

The Group is responsible for sourcing digital content, starting from defining the content framework to identifying and engaging content producers, ensuring compliance with the requirements and standards of mobile operators and digital platform providers. The sourced content falls within categories of interest to both target customers and content creators.

The content is provided in various formats, including text, audio, and video, covering a wide range of categories such as educational information, entertainment, and music. In addition, the Group grants rights for external content creators to incorporate its content into their video productions across various platforms.

Marketing for Digital Content

The Group places strong emphasis on promoting the usage of digital content services among mobile users. This is achieved through partnerships for public relations and marketing communications on behalf of mobile operators and digital platform providers. The goal is to continuously grow the user base of digital content services through a variety of marketing channels, including online advertising, telesales, and television commercials.

Development and Maintenance of Digital Content Management Systems

To ensure the quality and efficiency of digital content services provided by mobile operators and digital platform providers, the Group prioritizes the continuous development and maintenance of digital content management systems. These systems are designed to enhance user satisfaction in various service areas, including subscription processes, content delivery, billing, and complex data management. With the ability to handle large and intricate volumes of data, the systems also support deep analysis, enabling ongoing service improvement and the development of future marketing strategies.